RESTON-HERNDON AREA BRANCH
STRATEGIC PLAN 2019 – 2020
Goal #1 Diversity and Inclusion
The Reston-Herndon Area Branch is committed to the AAUW Diversity Policy: “AAUW values and seeks a diverse membership. There shall be no barriers to full participation in this organization on the basis of sex, gender identity, race, creed, age, sexual orientation, national origin, disability or class.” Work will continue on encouraging and supporting more diversity within our branch by emphasizing outreach through targeted recruitment activities to include all groups, new partnerships/events with other appropriate organizations and the offer of activities, programs and events that appeal to a wide audience.
Goal #2 Program Offerings, Partnerships and Priorities
Program offerings throughout the year shall be based on member interest and tied directly to the AAUW and the Reston-Herndon branch mission and goals. Discussion will continue throughout the year regarding the AAUW Strategic Plan and how the branch can support, at the local level, the efforts initiated at the national level. Public Policy issues will continue to be a priority for the branch and Reston-Herndon will explore the role it can take in implementation of the AAUW Start Smart program and reach out to state and national political figures representing our geographic area to inform them about AAUW and its priorities. Members shall continue the annual tradition of a “Friendsgiving” social and luncheon prior to the Thanksgiving and Winter Holidays as a social event to support the NVCC scholarship program, but will re-evaluate the most effective way to support the local education community in progress towards the AAUW mission. The branch will partner with the Giving Circle of Hope and National Council of Negro Women, Dulles Section in co-sponsoring a winter program and will extend an invitation to NCNW to partner with us in offering a separate program of mutual interest in 2020. In addition, relationships with private sector businesses will be encouraged.
Goal #3 Recruitment and Membership
Realistic membership objectives shall be established to include creative options to attract younger members and more diversity to the branch. In addition to new member support, current member retention activities shall be explored and tested.
Goal #4 Branch Ranking on “AAUW Five Star Index”
The branch will strive to achieve a minimum of a Four Star Ranking on the index established by AAUW National.